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23 August 2023

CCO TALKS : Improving Customer Experience Through Digital Automation

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Jakarta, 10 August 2023 - Digital Automation is emerging as an alternative to traditional automation methods, such as Application Programming Interfaces (APIs). This innovative approach revolutionizes how companies operate, enhancing efficiency, reducing costs, and optimizing time management.

To underscore the significance of Digital Automation, Telin recently hosted CCO Talks 2023 through livestream, with the theme "Enhancing Customer Experience Through Digital Automation." This engaging talk show format featured Chief Commercial Officer Kharisma and special guest Bunga Sugiarto as Regional Director of Sales Force Indonesia, who served as the speaker for CCO Talks.

During the event, Bunga delved into the transformative power of Digital Technology on business operations. She emphasized, "Apart from cost savings, Digital Automation also saves valuable time. By providing standardized levels of service, this automation benefits both customers and employees."

Building on Bunga's insights, Kharisma explored how Digital Automation can uplift company morale. "(Digital Automation) elevates company and employee morale as it enables them to focus on self-improvement. Employees recognize that their tasks are no longer mere repetitions but opportunities for company-wide enhancement.”

Today, AI and Machine Learning optimization are pivotal in the Automation Process. Companies leverage automation to efficiently process vast datasets, facilitating predictive analysis. This technology identifies customer profiles for precise targeting, aids in cross-selling and upselling, and enhances customer service. Additionally, Generative AI streamlines workflows, fostering productivity.

Bunga Sugiarto aptly remarked, "Collaboration is a critical success factor in implementing automation." The essence of teamwork further solidifies automation's impact.

Anticipated more enlightening sessions ahead, where Teliners can glean valuable insights for enhanced benefits.

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